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What People Are Saying About Us |
Click HERE and HERE to see what former "Rookies" now "Rock Stars" have to say about Beth's Rookie to Rock Star Bootcamp. See Upcoming Events to see when & where the next one will be held!
"One of if not the most effective speaker, presentation I have participated in during my entire real estate career. If you have shopping center space that needs to be leased, then you MUST, I repeat MUST pay yourself first by working with Beth. Her experience, understanding of our industry, the challenges and opportunities is well synthesized in her presentation. Best yet, the results are immediate – the enthusiasm, energy and excitement to take advantage of everything Beth discusses is electrifying throughout our entire leasing team, top down.!"
--Daniel M. Taub, Chief Operating Officer, DLC Management Corp.
"Our office was so impressed by all of the information and additional tips that you gave to us on how to approach the market and deal with situations from a new perspective. You kept everyone completely focused for over seven hours which is not an easy task. When you left, everyone said that they knew it was going to be informative, but had no idea that it was going to be as helpful as it was and they cannot stop talking about how impressive you are as a person and trainer. We will be hiring you to come back as a consultant on a more frequent basis in the near future!"
--Bryan S. Cohen, President, Cohen Commercial Realty, Inc.
I thoroughly enjoyed your presentation and managed to get several of our newbie retail brokerage staff to participate - you sent out your pearls of wisdom with humor and finesse; I could hear your 'passion' for real estate and the art of the deal in your voice...truthfully, that has to be what drives us to stay in this profession as the economy rolls over yet again.
--Jane Woolley, Director, Retail Leasing & Sales, Starboard TCN Worldwide / San Francisco
Beth, I just wanted to let you know I had a wonderful time in your "Rookie to Rockstar" class. You taught me tricks I never would have thought of, or not at least for a few years. The passion you show for real estate, and especially canvassing, is incredibly addicting. I am extremely excited to put these new practices to use and start making more deals! I look forward to speaking with you again and hope to share deals with you soon! Thank you for all your help.
--Billy Stogner, Leasing Associate, The Shopping Center Group
Our company has an annual conference that we refer to as The Shopping Center Group University where we come together for a few days of education and inspiration in a format that includes general sessions and breakout sessions by specialty. At this year's University, we were thrilled to have Beth as our keynote presenter for our leasing people and the impact she made was immense. Covering topics from the "often dreaded" canvassing to lease negotiation, her presentation was instructive, lively and fun. Her keen understanding of the industry, coupled with her enthusiasm and positive approach motivated our associates to comprehend and appreciate the "best practices" of leasing. The session allowed the attendees to revisit the basics and come away with a renewed commitment to provide the best service to our clients. Beth successfully helped us reinforce our message to our people to continue to "Exceed Expectations and simply, be the Best"
--David F. Birnbrey, Chairman Of The Board/Co-CEO, The Shopping Center Group
Beth Azor's expertise regarding marketing and leasing is unparalleled in our industry and her passion is evident in her results-oriented approach to doing business. Beth is a true professional who has provided measurable benefits to our leasing success as a result of her industry experience, strategic thinking and creative approach to deal making.
--Jeffrey Olson, CEO, Equity One, Miami, FL
We hired Beth to recruit and train a group of rookie leasing agents to join our experienced team. Beth is an expert at identifying the qualities that make leasing agents successful. Her training program is intense and when the agents join our team, they are ready to hit the ground running, and start making deals. By hiring Beth, the leaders of our leasing team were able to conduct business as usual, without taking precious time out to interview, hire and train.
--Thomas A. Caputo, President, Equity One, Miami, FL
"Beth Azor hired me for my first commercial leasing job in the year 2000. She taught me strong fundamental basic leasing principles that I continue to use today, such as "you have 2 ears and 1 mouth, so listen more than you talk" or "Assume means you make an Ass out of Me" or "Before giving up on a prospect get 5 no's". She also sent me to ACT! Database training which allows me to follow up with prospects in a frighteningly consistent fashion and I attribute much of my success to that. She has continued to keep in touch with me over the years and I consider her a good friend as well as mentor."
--Hue Chen, Retail Leasing Manager, RAM Realty Services
Thank you so much for your refreshing presentation this past Sunday at the ChainLinks convention in Las Vegas. I've been working with Landlords for the last five years and have often found myself spending too much time with the "deadbeats" as you described it when I could have been much more selective and efficient in the whole process. I've passed along your ten rules to some of my co-workers, and am hoping that you could send me along a copy of the credit package that you mentioned. I am hopeful that this will enable me to weed out tire-kickers quickly and enable me to focus on the tenants that truly want to get the deal done.
--Melissa Fitch D'Amato, Broker, The Dartmouth Company
Beth Azor is definitely the Canvassing Queen! She is direct, knowledgeable and extremely witty. I have been in the leasing world for over 10 years. I have always been somewhat soft on the canvassing and have always felt it struggle and a chore. After spending two days with her and my team, I feel rejuvenated and have a completely new outlook on the canvassing experience. It doesn't have to be a struggle or a chore and can in fact add some excitement to the sometimes tedious day. She has taught me that as long as your head is not looking for a tenant "today" the task at hand is to gain information from whoever it is, "YOU NEVER KNOW". To take a chance and not discount any tenant as, "YOU NEVER KNOW" when you may come up with a property for a need for that particular Tenant. The more information you can gather and the more people you can meet face to face is invaluable information that you can use down the road. In addition, the one most important thing I came out of this is the more information you can gather on that first call, is the best negotiation tool as you move down the road from LOI to Lease. I have enjoyed the training immensely and hope that she can come back as often as possible!
--Cammi M. Goldberg, Commercial Leasing Manager for RAM Realty Services
In August of 2009 I was tasked with leasing a shopping center that had fallen to 25% occupancy in a very tough market. In October, I took Beth's leasing seminar and she actually accompanied me on multiple canvassing trips. I have no doubt that the tips and tools I learned from Beth have helped me turn that property around. Not only are we now at 65% occupancy with multiple deals in the works, but I have built up a pipeline of prospects to KEEP the center stable and occupied for years to come!
--Andrew Fisch, Leasing & Management, Saglo Development
"While my wife and I combined share over sixty years' experience in commercial real estate, we sought Beth's assistance when our son, who recently graduated from college, expressed an interest in the field here in South Florida. While Beth's real estate experience is extensive, her real passion is the training and mentoring of young professionals and her programs is an excellent way to transition a student from academia to the real world. She provided our son with the practical knowledge necessary to launch a career in real estate. Today Beth continues to communicate, mentor and challenge him. We can't thank Beth enough for the help she gave our son and us."
--Stuart Wyllie, President, The Graham Companies
I can't thank you enough for sharing your wisdom and talents so generously. Your seminar was the best investment I could make in time and money. You gave so much more then was necessary or expected. Most of all, you inspired us to match your tenacity and determination.
--Alanna Hogan, Coldwell Banker Commercial NRT
Hi fellow bootcampers!
Just letting everyone know that canvassing karma is absolutely for real - not only did I get one counter back on an LOI that I was waiting on, but 2! This all happened Wednesday afternoon while canvassing the streets of Orlando. Beth - you are the greatest! Can't wait for "advanced" Bootcamp!
--Andrea Blade, Leasing Associate for Madison Marquette
Training with Beth Azor is like getting an advanced degree in real estate. It's a crash course in real world, hands-on leasing. She teaches you everything she can in a well-paced organized manner. Training was intense, but my personal growth in knowledge about real estate was exponential. Also, in my short time with Beth Azor, I went from being unable to approach retailers to getting them to open up right away about their business plans, sales, and growth strategy. She not only taught me how to become more successful at real estate, but also how to open up and become more personable.
--Kjel Horneland, Boot Camp Attendee
I have had the honor and pleasure to know Ms. Beth Azor for over seven years. We met when she was the President of Terranova Corporation, and to say that I was impressed with her intimate knowledge of the South Florida Retail Leasing Market would be an understatement. Since then, I have witnessed, first hand, her ability to maximize the potential of a property's value, by obtaining the highest rents coupled with the optimum tenant mix that market conditions afford. I have interacted with well over one hundred professionals in the Commercial Real Estate field, and WITHOUT EXCEPTION, all have had only the highest of praise for her as a person of integrity and ability. When I ask her something that she isn't sure of, which is rare, she taps into her vast "rolodex" of contacts and retrieves the precise information needed in a matter of minutes.
I have engaged Beth's services in the past to train our leasing director who serviced Weston Town Center, together with four other retail centers in Weston, and the results surpassed my highest expectations. She infused my manager with self-confidence, passing on her years of experience in a matter of months.
Beth is a charismatic leader who makes her "students" want to please her by learning. They instantly respond to the fact that they are being taught by someone who has mastered their trade. She commands respect, compels dedication, as she generously shares her wealth of knowledge.
One could do no better with their time or money than to engage Beth as a teacher, problem solver, and inspiration. She has tireless energy, and is undisputedly the reigning "Dean" of Commercial Real Estate.
--Barry J. Belmont, President, Belmont Investment
Thank you so much for the information at the ICSC convention workshop. I have to tell you that your workshop provided the most valuable information (and by far the lest boring presentation!) that I've gotten at any of the workshops in my 8 years of attending the Florida Conference. Thanks!
--Kristin Vorhis
Beth is a Canvassing Queen! She doesn't just 'lead your horses to the water' she shows them exactly how to drink. Your agents not only get great information; you can be assured that it gets applied meaningfully in the field and onto your bottom line!
--Jack Glottmann, President, Saglo Development Corporation
Beth's training program has become a critical component in the success of our new leasing agents. She is able to provide them with a solid foundation in all aspects of leasing, along with a set of tools that will benefit them throughout their careers. We have seen that those agents who have taken part in her training are able to ramp-up quicker and produce more income for the company.
--Chris Bartholomew, Vice President Asset Management, Ramco-Gershenson
Beth is committed to mentor those willing to work hard with a goal. She guided [my daughter] Laura through a FSU Real Estate weekend, introducing her to people who would make a difference in her life and eventually helped her get a position in the industry. Beth continues to keep in touch with Laura, giving advice when asked, with an open mind and unbiased direction.
She is an incredible role model.
--Julie Devlin
"When my son was graduating from college and looking to pursue a career in real estate, Beth gave him an opportunity as an intern with her company. Through this internship, not only did he develop the skills necessary to succeed in this competitive industry but Beth also put him into contact with several companies where he was able to obtain not just one, but two positions, and she continues to mentor him. I highly recommend Beth Azor's program to any college graduate interested in this career."
--Judy Bartlett
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